It is not just a process that is done once or twice but continuously to provide the best flow of traffic to the websites. Here are several steps to use to create the traffic to be directed to the websites.
Start by using a title tag that will increase the traffic to the sites. The keyword needs to be in the title of the webpage so the search engine will find the website when the internet user places the keyword in the search engine. Changing the title of the webpage to include the keyword or words will increase the traffic to the site.
Create pages within the website using keywords. Use larger keyword within the first few pages of the website increases the traffic to the site. Use multiple keywords for added optimization of the site in the search engines. The more keywords used in the pages of the website, the more the search engines will look for that specific website.
Avoid using too much of the new technologies such as image maps and frames which only complicate the search engine results. Most search engines are designed to seek certain criteria and the newer technologies many people use are not part of the basic search engine functions. Sure, the new things look great but they make it harder to direct traffic to the site for the search engines. So keep the additives to the site to a minimal and the traffic to the site will not be affected negatively.
Several sites have the tools to use to verify your site is functioning properly. Take the time to do routine maintenance on your site to gain higher search engine results.
Realize there is a period of time from when the website is completed using the correct placement of the keywords until the site starts attracting the site visitors. Many website owners get discouraged when they do not see immediate results yet like with all good things, it will take time for the traffic to flow to the website.