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The first thing you need to do is to locate your product on ClickBank or other affiliate networks like commission junction. Use the AdWords tool and build a list of keywords that you can use to target. Check out the list of keywords that appear. Choose the keyword and place your bid. Remember that some keywords tend to perform better than others so make sure you track your stats thoroughly. |
Always take into consideration the cost-per-click for all the keywords you are targeting. And lastly, you will need to make up a display URL so you do not succumb to Google’s double serving rule. Use two different URLs but direct them to the correct URL.
For example: the real URL is yourdogtraining.com
Change it to something else like yourdogtraining.org or yourdogtraining1.com
You don’t want to get into a bidding war with other advertisers – so apply this rule if you want to reduce your advertising costs!
Dealing with the “Google-slap”
As you already know, Google like to tinker around with its search algorithm and Adwords/Adsense system. The latest was its introduction of the Google quality landing page score.
What this meant was that pages with low relevancy in content were punished. This includes “name squeeze pages”
or lead capture pages.
So how are you going to deal with it?
The legendary Chinese war strategist Sun Tzu said something like this:
"Knowing yourself but not knowing the enemy and you’ll lose every single battle. Knowing the enemy but not knowing yourself and you’ll only win one battle out of a hundred. BUT knowing the enemy and knowing yourself will result in you wining every single battle…"
Sounds rather corny I know but maybe it’s because of my bad translation 
Anyway, the whole point in me listing this out is…
You’ve got to know what Google AdWords is penalizing before you can tackle the problem!
Why are people getting "slapped" by Google? What exactly have they done? You’ve got to know the "enemy" inside out.
Pages that didn’t have any real quality content were penalized. And ads that weren’t relevant to what searchers were looking for were also penalized…
…Squeeze Pages got slapped pretty badly.
Those that were hit the hardest were affiliates promoting an opt-in page like I’ve mentioned above.
The relevant content part comes from Google’s landing page quality score. In short the relationship between your landing page and your ad and search term will affect your quality score.
your ad getting a good click-through rate but a very high "click-back" rate – The times a visitor hit the back button immediately after landing on your site – Surely Google will be thinking "there must be something irrelevant here…"
A “name squeeze" page is basically a page where it asks for the visitors’ name and email address before directing them to the sales page. These kinds of sites tend to have very little content on them.
Other advertising techniques that were hit hard included: 1. Advertisers with very low AdWords keyword costs.
2. Advertisers who are promoting sites with very little relevant content.
What can you do if you were hit hard?
Do the right thing of course!
Improve site relevancy by adding useful content to your website and comply with the big G’s new rules…
My adwords campaign for ClickbankProfitMachine.com was not rattled a single bit. This is because there is relevant content on the page related to the search term and the ad.
Yes! They actually recognized my sales copy as relevant content.
If you don’t like adwords, move on to alternative Pay-per-click Methods!
There are many other paid search placements alternatives. Like Overture, Kanoodle, FindWhat, MSN, Dogpile to name a few. This is not mentioning the other promotional methods you can use…
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